DerbyFlow

Your whole restaurant,
on one system.

Your website, your ordering, your bookings, your events and your guest list in one system, set up by our team and worked every week with you.

The DerbyFlow Command Center: every module down one rail, tonight's covers, orders and leads, and what the AI has queued for the owner
  • One system, not sixOne login, one bill and one team. Every part already knows what the others did.
  • Your guests stay yoursOrders, bookings and events happen on your own site. Derby takes no cut and no marketplace owns the guest.
  • Run with you, every weekSoftware you buy waits for you to log in. Our team is in this one whether you open it or not.

Restaurants like these run on DerbyFlow every day

A guest outside a restaurant at dusk viewing its Google listing with order and reserve buttons

Get found by people who are hungry right now.

Most restaurants are discovered on Google, not on a website someone typed in. So the system works where the searching happens, and sends everyone back to a site you own.

  • A custom site built to rank, not a template with your logo dropped in
  • Your Google listing kept current: hours, photos, posts and menu
  • Tonight’s special live on the site and on Google the moment you set it
  • Reviews asked for, answered and pushed back to Google
A restaurant’s own order page open on a laptop with a new order alert, and DerbyFlow on a phone

Turn the visit into an order, a table or an event.

Every way a guest can give you money sits on your own site, in your own brand, with no marketplace in between and nobody taking a cut of it.

  • Ordering and table ordering, commission free
  • Reservations with the floor plan and the guest history behind them
  • Private events, catering and ticketed nights, quoted and signed
  • Gift cards and prepaid passes sold straight off your site
A guest using a reward on their phone at the counter, with the loyalty program open on a laptop

Bring them back without lifting a finger.

The expensive part is winning a guest the first time. Everything after that is a list you already own, and the system works it whether anyone remembers to or not.

  • Every order, booking and event lands on one guest record
  • Points and rewards guests see at checkout, redeemed in a tap
  • Email and text sent to the right guests, not the whole list
  • Welcomes, win-backs and birthdays that run on their own
A laptop on a set private dining table at night showing DerbyFlow, with an inquiry answered in one minute

The work happens whether you open it or not.

This is the part a stack of separate tools cannot do. The AI works the whole platform overnight and leaves you the handful of calls only an owner can make.

  • An AI concierge that answers private event inquiries in a minute
  • Reviews drafted, posts staged and follow-ups queued while you sleep
  • Traffic, scans and clicks in plain numbers, with nothing to install
  • A person on our team in it every week, which is the actual difference

You do not set any of this up. We do.

  1. We build it around one goal

    Orders, private events, catering or covers. We pick the one that moves your number and engineer the system for it rather than switching everything on at once.

  2. We move your menu, guests and content

    Your menu, your photos, your existing guest list and whatever is worth keeping off your old site. You are not retyping a menu into a new tool.

  3. We launch it and watch the first weeks

    The site, the ordering and the booking go live together, so the links in your Google listing and your printed codes all land somewhere that works.

  4. Then we work it every week

    Specials, posts, campaigns, review replies and the event pipeline. You get a report on what it did, and we bring you the decisions worth making.

What it replaces.

The stack most restaurants pay for

  • An SEO agency, on retainer
  • SpotHopper or Popmenu for the website
  • ChowNow or Olo for online ordering
  • SevenRooms for reservations and the guest list
  • Tripleseat for private events and catering
  • Birdeye or Podium for reviews
  • Mailchimp for email, something else for texts
  • Seven logins, seven bills, seven renewal dates

  • SEO built into the site, not a separate retainer
  • A custom site where the menu, the ordering and the pages are one system
  • Commission-free ordering on your own site
  • Reservations and one guest record, fed by every order, booking and event
  • Events and catering, with an AI concierge answering the inquiries
  • Every review in one inbox, answered and posted back to Google
  • Email and text off the same guest list
  • One login, one bill, and a team working it with you every week
Google review
“...It's a bonus that we don't have to update the website or even send out text messages as we can just email Jahan and he takes care of it for us!”
Keith ValleyPalma Italian
+28%Private-event inquiriesThe Mayfly, August 2025 to August 2026Measured in DerbyFlow, Google Analytics and Google Search ConsoleRead the story

Questions owners ask.

Do I have to replace my POS?

No. DerbyFlow runs your website, ordering, bookings, events, guest list and marketing. Your POS keeps doing what it does on the floor, and the two sit alongside each other.

Do you take a cut of my orders?

No. Derby adds no commission to online or table orders. What a guest pays for their food is what reaches you, minus your own card processing.

Do I have to run this myself?

You do not, and that is the main difference between DerbyFlow and software you buy off a website. Our team sets it up, then works in it every week with you. You can open it whenever you like, but nothing waits on you logging in.

What happens to my current website?

We build you a new one and it becomes part of the system, which is what lets the menu, the specials, the ordering and the event pages all update from one place. Keeping a site that lives somewhere else is possible, but most of the loop stops working.

What does it cost?

It depends on which parts you run and how many locations. We do not publish a number we would have to caveat, so pricing comes with the free growth plan, along with what we would build for you first.