Your own ordering.
Zero commission.

A branded order page built into your website. Guests order ahead, earn points and reorder their usuals in a tap, and Derby never takes a cut.

Sicilia Mia’s DerbyFlow order page on a laptop in a restaurant, with a new order alert and DerbyFlow open on a phone
  • No cut of your ordersDerby takes 0% of every order. The money from your online orders goes to you.
  • Your guests stay yoursEvery order adds a guest you can reach again, not a marketplace’s customer.
  • Your brand, not an app’sYour colors, your fonts and only your menu. No competitors one scroll away.
A guest ordering seared scallops on their phone, with a reorder card for their usuals

Ordering that feels like the big apps.

Fast, simple and in your brand, on any phone.

  • Your colors, fonts and layout
  • Sizes, add-ons and special notes
  • Order ahead, timed to your hours and prep time
  • Guest accounts with their usuals and one-tap reorder
  • QR codes for ordering from the table
  • Adds to their home screen like an app
A kitchen working from the order board on a tablet, with a new order alert and busy mode switched on

Never miss an order.

Every order lands on one board, and nobody has to babysit the tablet.

  • New, preparing, ready and completed, with timers
  • Full-screen kitchen mode
  • A chime, a pop-up and an email for every order
  • A second email if an order sits for 10 minutes
  • Running late? Push an order back and the guest is told
  • Busy mode, order caps and a pause button for rushes
A takeout order handed over at the counter, beside checkout add-ons, tips and loyalty points

Every order grows the next one.

Checkout does the selling, and guests get a reason to come back.

  • “Anything else?” add-ons right before checkout
  • Promo codes with your own rules
  • Loyalty points on every order
  • Gift card codes accepted at checkout
  • Tips at checkout
  • Win-back and abandoned-cart emails you can switch on
An owner at the bar after close reviewing busiest days, top sellers and an AI menu edit

Know what sells. Change it fast.

See what’s working, and fix the menu in seconds.

  • Orders and average order size
  • Repeat guests and your busiest times
  • Top sellers, and the items that are slipping
  • Hide sold-out items from your online menu in a tap
  • Prices and descriptions just for online
  • AI edits across your menu, previewed before anything changes

We set it all up. You start taking orders.

  1. We build your online menu

    Your items, sizes, add-ons and prices, set up for you.

  2. We match it to your brand

    Your colors, fonts and layout, so it feels like your restaurant.

  3. We put it everywhere guests look

    Order buttons across your website, and QR codes for the tables.

Why order direct.

Delivery marketplaces

  • A cut of every order
  • Your guests become their customers
  • Competitors one scroll away
  • They market to your regulars
  • Their brand on every order

  • No commission from Derby
  • Every guest stays yours
  • Only your restaurant on the page
  • Points and emails that bring guests back to you
  • Your brand from menu to pickup

DerbyFlow

Works with the rest of DerbyFlow.

Google review
“...I've seen a big increase in online orders and really like how they convert people that have ordered from third parties to ordering on the website so we don't have to pay the crazy DoorDash fees. These guys are the real guys and I am very happy with the services and software I get.”
Kavin ParthivA Taste Of India

Questions owners ask.

Does Derby take a commission on orders?

No. Derby takes 0% of every order, so the money from your online orders goes to you.

Do guests have to download an app?

No. They order right on your website. Regulars can add it to their home screen, and it opens like an app.

What if we get slammed?

Turn on busy mode to add prep time, cap how many orders come in per time slot, or pause ordering altogether, all from the order board.

What if nobody sees an order come in?

Every new order chimes, pops up on screen and lands in your email. If one sits for 10 minutes, you get a second email.

Can I 86 an item online?

Yes. Hide any item from your online menu in a tap, and change names, prices and descriptions just for online.

Who sets it up?

We do. Our team builds your online menu, matches the page to your brand and puts ordering on your website.

Which package includes online ordering?

Every package. Online ordering is part of DerbyFlow, which comes with every Derby Digital package.