Foundation
A system that keeps evolving.
Your custom restaurant website and AI-powered growth platform.
- Custom website & SEO
- Bespoke software
- Constant marketing
Your best bet
for more guests.
Three packages. Each one built to help you win the race.
Visibility
We find them. You feed them.
Managed search and reputation growth, with email and SMS marketing handled by us.
- Full SEO & Google profile
- More reviews
- Email & text
Growth Partner
You cook. We grow.
Derby actively operates the growth engine behind your restaurant.
- Paid ads
- Growth team
- Win guests back
Packages
Compare packages.
The same system underneath. Each package hands more of the work to us.
| Part of the work | Foundation | Visibility | Growth Partner |
|---|---|---|---|
| Custom website & SEO: Custom design and build, never a template. Mobile-first, conversion-focused. Hosting, security & unlimited updates. | Included | Included | Included |
| Bespoke software: DerbyFlow, configured for your restaurant. Guest CRM, ordering, reservations & events. AI concierge + automations built in. | Included | Included | Included |
| Always evolving: POS connections, training & launch support. New features and updates at no extra cost. Ongoing design & CRO improvements. | Included | Included | Included |
| Full SEO: Rank for local searches near you. Menu, catering & event pages optimized. AI-search ready. | Not included | Included | Included |
| Google profile: Posts, photos & offers every week. Menus, hours & Q&A kept accurate. Map-pack ranking tracked. | Not included | Included | Included |
| More reviews: Requests sent automatically by text & email. AI-assisted review responses & guest surveys. Staff leaderboards that make earning reviews fun. | Not included | Included | Included |
| Citations: Listings claimed and kept consistent. Citations built across local directories. Backlinks earned to lift your rankings. | Not included | Included | Included |
| Constant marketing: Weekly website content additions. Ongoing SEO improvements. Email & SMS campaigns sent for you. | Included | Included | Included |
| Email & text: We write, build and send every campaign. Offers, events & seasonal sends. Guest segmentation & list growth. | Not included | Included | Included |
| Automation: Follow-up for ordering & catering. Birthday, loyalty & VIP journeys. Lead-capture & offer funnels. | Not included | Included | Included |
| Win guests back: Reactivation campaigns for lapsed guests. Conversion improvements site-wide. Reporting on what drove revenue. Offers tested and refined monthly. | Not included | Not included | Included |
| Paid ads: Social & search campaigns built and optimized. Landing pages for every offer. Catering & private-event lead generation. Offer strategy & campaign creative. | Not included | Not included | Included |
| Growth team: Weekly strategy call & dedicated manager. Fresh campaign and offer ideas brought to you. Campaign planning, execution & reporting. Media buying, design & dev on call. | Not included | Not included | Included |