Free growth plan

Make them hungry.
Make them come in.

Instagram ads put your food in front of diners nearby, right in their feed and Stories. Our team designs, runs and tunes every campaign each week.

Get your free growth plan

Your food belongs in their feed.

  • People eat with their eyesInstagram is where diners go to see what a place looks like before they ever walk in.
  • Followers aren’t enoughPosting only reaches people who already follow you. Ads reach the people nearby who don’t know you yet.
  • Your competitors are in their StoriesThe restaurants running ads show up between their friends’ Stories, every single day.

What we do

Everything that makes Instagram ads pay off.

Our team builds it, runs it and tunes it every week. You run the restaurant.

  • Feed and Stories ads

    Ads built for the feed and for Stories, sized and written for each one.

  • Ad design

    Ads that make people hungry, designed from your own photos, menu and offers.

  • Local targeting

    Shown to people who live, work and go out near your restaurant.

  • Offer campaigns

    A real reason to come in, from happy hour to a new menu, in front of the right people.

  • Retargeting

    Ads that bring back people who viewed your menu, visited your site or ordered once.

  • Landing pages

    A page for every offer, built to turn a tap into an order, a booking or an inquiry.

  • Budget management

    Spend moved every week toward the ads that bring guests in.

  • Tracking and reporting

    Orders, bookings and inquiries tracked, with a weekly report in plain English.

See every move we make.

Ads should never be a black box you pour money into. Every week you get a report in plain English, and a real team you can reach.

  • What we didEvery ad, design and audience we launched or changed.
  • What movedOrders, bookings and inquiries from your ads, and what changed.
  • What is nextThe designs and tests lined up for next week, and why.
A restaurant owner and a Derby team member going over the weekly performance report on a laptop

Not another ads agency.

Typical ads agency

  • Boosted posts and hope
  • One tired ad for months
  • Followers counted as results
  • Anyone, anywhere, seeing your ad
  • You chase them for updates

  • Real campaigns built around an offer
  • New designs tested every week
  • A weekly report on orders, bookings and inquiries
  • Aimed at diners near your restaurant
  • A real team that comes to you

Results

Real results for real restaurants.

  • +28%Private event inquiriesThe MayflyLower East Side, NYC
  • +400%Site visitsThe AddisonMidtown, NYC
  • +31%Catering inquiriesSelene CateringFinancial District, NYC
  • +18%Online ordersRamsi's CafeLouisville, KY
  • +18%Private-event inquiriesJuke BarEast Village and Bushwick, NYC
  • +19%Catering inquiriesSakura BlueLouisville, KY
Google review
“We were previously using a wordpress site and were barely getting any online orders but with Derby Digital we get so many orders...”
Jeff AllgoodLas Chamas

Questions owners ask.

Do I need a big following?

No. Ads reach people near you whether they follow you or not. That’s the point.

Do you post on our Instagram?

No. We run paid ads, not your posting. Your feed stays yours.

Who makes the ads?

We do. We design them from your own photos, menu and offers, sized for the feed and Stories.

Are Instagram and Facebook ads separate?

They run through the same Meta ads account, so we plan them together and put budget wherever your guests respond.

Which package includes Instagram ads?

Paid ads are part of Growth Partner, where our team runs your campaigns alongside your website, SEO and marketing.