Free growth plan

Your guest list
is the asset.

Every order, booking and RSVP adds a guest you can reach again. We write and send the campaigns, the follow-ups run on their own, and texts go out at cost.

Get your free growth plan
A campaign report open on a laptop in a restaurant, with a text from the restaurant on a phone and a campaign sent alert
  • A list that fills itselfOrders, reservations, RSVPs, gift cards and your sign-up form, all feeding one guest list you own.
  • Written and sent for youOur team writes it, builds it and sends it from your own domain. You just say what’s coming up.
  • Texts at costAbout a cent a message, with no Derby markup. Email sending is included.
A guest paying at the counter, with their details joining the guest list from orders, reservations and gift cards

A list that grows itself.

Every guest who orders or books becomes someone you can reach again.

  • Online orders, reservations and event RSVPs
  • Gift card buyers and loyalty members
  • A sign-up form and pop-up on your own website
  • Catering and private event inquiries
  • Import the list you already have, with duplicates merged
  • Consent tracked on every contact, unsubscribes honored everywhere
A manager at a table before service picking which group of guests to message on a tablet

Send it to the right guests.

The whole list is rarely the right answer.

  • VIPs and regulars
  • Guests who haven’t been in for 60 or 90 days
  • New guests this month
  • Birthdays this month, when you have the date
  • People who never open, and people who always do
  • Your own tags, on any guest
A guest reading a restaurant’s email on their phone over coffee

Email that looks like your restaurant.

Sent from your own domain, not a template with somebody else’s logo.

  • Designed in your colors, with your photos
  • Sent from your own sending domain
  • Send now, or schedule it for the right morning
  • Test it on yourself first
  • Try two subject lines and see which one wins
  • Opens, clicks, bounces and unsubscribes on every send
A text from the restaurant about tonight’s special on a phone at the bar, with the guest replying

Texts people actually read.

Set up the way carriers require, so your messages arrive.

  • Carrier registration handled for you
  • A shared number, or your own
  • Quiet hours, so nothing sends at midnight
  • A cap on how often any guest hears from you
  • STOP and START handled automatically
  • Every reply lands in your inbox
A laptop on the bar of an empty restaurant at dawn, running a welcome, a follow-up and a final note on its own

The follow-ups nobody has time for.

Set up once, then they run every day without you.

  • A welcome when a guest joins your list
  • A thank-you after an order
  • A nudge to guests who have gone quiet
  • Rewards ready, and points about to expire
  • Birthday messages, when you have the date
  • Cart recovery and review requests from your ordering

We set it all up. Then we send it for you.

  1. We set up your sending

    Your own email domain, your texting number and carrier registration.

  2. We build your list

    Sign-up form, pop-up, and every order and booking feeding it.

  3. We write and send

    Campaigns every month, and the follow-ups running in the background.

Get your free growth plan

Not another email tool.

Mailchimp and a spreadsheet

  • A list you export and re-import
  • You write the campaigns
  • Guessing who to send to
  • Texts in a separate tool
  • A markup on every message

  • A list that fills itself from orders and bookings
  • We write, build and send them
  • Segments built from real visits and spend
  • Email and texts together, replies in one inbox
  • Texts at cost, email sending included

DerbyFlow

Works with the rest of DerbyFlow.

Questions owners ask.

Who writes the campaigns?

We do. Tell us what’s coming up, and our team writes, designs and sends it. You see it before it goes.

Where do the contacts come from?

Your own guests: online orders, reservations, event RSVPs, gift card buyers, loyalty members, catering inquiries and the sign-up form on your site. You can bring your existing list too.

What does texting cost?

About a cent a message, at cost. Derby adds no markup, and email sending is included in your package.

What does it take to start texting?

A number and carrier registration, which we handle for you, and a card on file for the message cost. After that your texts go out like any other campaign.

How do you keep us compliant?

Every email has a one-click unsubscribe and your address. Texts carry an opt-out, STOP and START are handled automatically, nothing sends overnight, and there’s a cap on how often a guest hears from you.

Which follow-ups run on their own?

A welcome for new subscribers, a thank-you after an order, a nudge for guests who have gone quiet, rewards ready and points expiring, birthdays when you have the date, plus cart recovery and review requests from your online ordering.

How big a list can you send to?

Bigger than you have. The largest single campaign we’ve sent went to 15,679 guests.

Which package includes email and text?

Every package includes campaigns sent for you. Visibility and Growth Partner add guest segmentation, list growth and the automated journeys.