Get in their feed.
Get in their plans.
Facebook ads put your specials, events and offers in front of diners who live and work near you. Our team builds, runs and tunes every campaign each week.
Half-price oysters every Thursday. Tables fill fast, so book yours tonight.
Diners decide while they scroll.
- Dinner plans start on the phonePeople scroll Facebook long before they decide where to eat tonight or where to hold the party.
- Boosting isn’t a strategyA boost shows a post to more people. It doesn’t pick the right people, the right offer or the next step.
- Your competitors are already thereThe restaurants running real campaigns get seen first, and get remembered when it’s time to book.
What we do
Everything that makes Facebook ads pay off.
Our team builds it, runs it and tunes it every week. You run the restaurant.
Offer campaigns
Campaigns built around a real reason to come in: a special, an event or a new dish.
Local targeting
Ads aimed at people who live and work near your restaurant, not the whole state.
Ad design
Scroll-stopping ads designed from your own photos, menu and offers, with the copy written for you.
Retargeting
Ads that bring back people who visited your site, opened your menu or ordered once.
Landing pages
A page for every offer, built to turn a tap into an order, a booking or an inquiry.
Event and catering leads
Lead campaigns for private events and catering, with every inquiry followed up in DerbyFlow.
Budget management
Spend moved every week toward the ads and audiences that bring guests in.
Tracking and reporting
Orders, bookings and inquiries tracked, with a weekly report in plain English.
See every move we make.
Ads should never be a black box you pour money into. Every week you get a report in plain English, and a real team you can reach.
- What we didEvery ad, audience and offer we launched or changed.
- What movedOrders, bookings and inquiries from your ads, and what changed.
- What is nextThe offers and tests lined up for next week, and why.
Not another ads agency.
Typical ads agency
- Boosted posts and hope
- The same ad running for months
- Anyone, anywhere, seeing your ad
- Likes and reach in the report
- You chase them for updates
- Real campaigns built around an offer
- New offers and designs tested every week
- Aimed at diners near your restaurant
- A weekly report on orders, bookings and inquiries
- A real team that comes to you
Results
Real results for real restaurants.
+28%Private event inquiriesThe MayflyLower East Side, NYC
+400%Site visitsThe AddisonMidtown, NYC
+31%Catering inquiriesSelene CateringFinancial District, NYC
+18%Online ordersRamsi's CafeLouisville, KY
+18%Private-event inquiriesJuke BarEast Village and Bushwick, NYC
+19%Catering inquiriesSakura BlueLouisville, KY
“...I love working with Derby Digital because they're an actual marketing company and don't expect me to do all the work on a software while they get paid”
Questions owners ask.
Isn’t boosting a post the same thing?
No. A boost shows one post to more people. A real campaign chooses who sees it, what it offers and where it sends them, then gets tuned every week.
Do I need to post on Facebook for ads to work?
No. Ads run from your page, but they don’t depend on how often you post. We build and run the ads. Your posting stays with you.
Who makes the ads?
We do. We design them from your own photos, menu and offers, and write every word of the copy.
How much should I spend?
It depends on your area, your goal and how busy you want to be. We build the plan around your goal, then move budget every week toward whatever is bringing guests in.
Which package includes Facebook ads?
Paid ads are part of Growth Partner, where our team runs your campaigns alongside your website, SEO and marketing.